- Website: It is a group of web pages with multimedia content and is generally used for creating primary online presence.
- Blog Posts: It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis.
- Email Marketing: Sending promotional mailers to a small or large number of people who have subscribed to your list.
- Ebooks and Whitepapers: Digital version of a book. It is generally used by marketers to attract leads for a product/service.
- Social Media Marketing: Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors.
- SEO (Search Engine Optimization): Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic.
- Search Engine Marketing (Most common, Google Adwords): Promoting or advertising your content on search engine such as Google using PPC (Pay-per-click) methodology.
- Influencer Marketing: Using influential people to promote your brand online. Most common platforms for influencer marketing are Instagram and Youtube.
- Digital PR: To get featured in digital publications, blogs, and other content websites. SImply, Offline PR using digital medium.
- Content Marketing: Leveraging content online in any form to drive action from your current or potential customers.
List provided by, Hardik Dawar with Creative Director at Social 101 (2019)
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