Website : It is a group of web pages with multimedia content and is generally used for creating primary online presence. Blog Posts: It is a personal journal of an individual who shares his thoughts and ideas with like-minded subscribers on a frequent basis. Email Marketing: Sending promotional mailers to a small or large number of people who have subscribed to your list. Ebooks and Whitepapers: Digital version of a book. It is generally used by marketers to attract leads for a product/service. Social Media Marketing: Promoting your brand through different social media platforms for engagement, brand awareness or attracting site visitors. SEO (Search Engine Optimization): Optimizing your website to rank higher on different search engine result pages, therefore increasing organic traffic. Search Engine Marketing (Most common, Google Adwords): Promoting or advertising your content on search engine such as Google using PPC (Pay-per-click) methodology. Influencer Marketing: Using inf